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  David vs. Goliath: Guerilla Media Buying for Small Business, A N

    Author: Ronald D. Geskey

Date Published: 2007-08-15

Number of Pages: 278

Number of times viewed: 81

Date last viewed: 2010-08-23
 

Ron Geskey is an advertising industry insider with experience at Leo Burnett and D'Arcy. As a web marketing professional, I can appreciate the range in focus, from Internet-based PPC and rich media to the more traditional areas of tv, radio, newspaper, ma...

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